If there was ever a powerful message about succeeding in your business, then you need to discover your ‘Why’. Having recently heard a really inspiring talk by Simon Sinek, I can not impress upon you enough about how understanding ‘why’ you do the things you do will not only help with creating your own brand, but how to seriously be successful in Network Marketing, Prospecting and Selling.

90% of businesses fail within the first 3 years. Generally what happens is in the fourth year the passion that got you started in the first place begins to fade and as a result you become less committed to your business leading to mediocrity.

Let’s explore this further as it comes down to how we make decisions. People soon learn how to do things, i.e. marketing, but not why they do it. Why do you get out of bed? Why does you business exist? Again the searching ‘why’ question.

‘Why’ is linked to your passion and is helpful when prospect marketing. You need to have your ‘how’, ‘what’ and ‘why’ in balance to be passionate; to be consistent in what you do. Let people see what you believe then these people know who you are and will follow you.

For instance, Tiger Woods, the famous golfer, no longer knows who he is because he lied. It’s an interesting human behaviour – why people do what they do. Why companies do what they do.

There are two ways to influence human behaviour; by manipulation or by Inspiration.

If you drew a target with three circles, the outer circle is your ‘what’, the middle circle your ‘how’ and in the middle circle your ‘why’. Starting from the outside, the ‘what’ you do is self evident, ‘how’ you do it is also clear, but very few actually know ‘why’ you do it.

Think about Apple computers for a minute. They could advertise like this: “We make great computers”. “They are beautifully designed and easy to use”. Want to buy one?

But Apple actually market like this;

“Everything we do we believe is challenging the status quo. We believe in thinking differently in the way we challenge the status quo by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers” Want to buy one?

The latter ad starts with the why, then the how and finishes with the what! See the difference? Just simply reverse the order. This is based on that people don’t buy what you do, but why you do what you do.

The ‘why’ is your belief. ‘How’ are the actions behind your beliefs? ‘What’ is the result of the actions?

The things we say, the things we do, the products we sell, the services we offer all need to be congruent.

We are successful as the human race because we are social animals. We have the ability to form communities and cultures. What is a company? A company is a group of people with a common set of values and beliefs. If you don’t talk about what you believe then why should anyone join your community, company or your Home Based Income Opportunity?

When people come together with a common set of beliefs and values, a remarkable thing happens. Trust is formed! Trust is the foundation. If people don’t trust you then they will not take risks. With trust, people are prepared to go and explore. If they fail, they are more likely to try again.

If you don’t have trust in your organisation, then you cant’ innovate and grow. People will not look out for you. Trust brings stability.

The most basic desire on the planet is to feel like you belong. Every decision we make is a piece of communication that tells the outside world about who we are. This is important because we look for others who believe in what we believe – to share our values, share our beliefs so as to form trust.

If a company is clear why it exists and disciplined in how it does it, consistent in what it does, everybody on the outside will believe what you believe. They just feel you get them and they get you.

You can go out and tell people the features and benefits of your product – the facts and figures and how you are better than your competitors. People can understand vast amounts of complicated information. However, this does not drive behaviours. Talking about what you believe drives behaviours. This is why you can not ask the customer why they chose you because the part of the brain that controls decision making does not control language.

People will make a decision to buy off of you if it feels right. The part of the brain that makes decisions also has feelings. Trust and loyalty are feelings. It’s loyalty that will make you successful – not the mass market place. Customers choose you because they believe in you.

This is only a taster of what Simon has to say. If you want to make those sales or want to generate Home Business Leads by being inspiring then you really need to listen to what Simon has to say. You will truly be blown away and it will change how you approach your business.

My name is Gary Oakes and I’m a business coach helping people to start a home business through internet marketing. Knowing how to serve others is so important to be a successful marketer. This is one of many tips available in respect to marketing your business. If you wish to understand more about knowing your ‘why’ to help you with Network Marketing, Prospecting and Selling then listen to a three great recordings at freelyprosperous.com.

It does not cost you anything to make enquiries, and you never know this might be the very thing you are looking for.

With the prospect of economic fluctuation, people are getting tired of working for others, worried about losing their job, have insufficient funds to pay the bills or no spare money for those occasional treats. As a result of this, people are looking for alternative ways to either earn additional income or to establish a different way of living.

It is not only those working that are looking, but students, moms and job seekers. It will not be surprising as a result of the spending review in the UK that more people will be looking for help to make ends meet.

The declining Economy has already affected the lives of many people all over the world to the extent that they have realised that the most lucrative way to create Wealth and prosperity is to take action for themselves.

Apparently more than 200 million people will start a small business within the next few years. Why, because it offers more financial stability and security than a nine to five job. Small businesses are the back bone to the world economy.

Although people may be approached from a friend or by a member of the family regarding a lifetime changing business opportunity, the majority of people make searches through the internet.

What searchers normally stumble across in the first instance are one of the many Multi Level Marketing Opportunities (MLM) selling their lotions, potions, pills and vacations. Regardless of the product, the business model on how to make money is what is most attractive. Although the commissions may not necessarily be great to start of with, over time wealth can be generated. It’s these types of opportunities that generally attract people.

Many have always liked the thought of working for themselves, but have struggled to come up with a lucrative idea. It is not surprising then when an MLM opportunity is presented that people are prepared to give it a go, but only to find after about 6 months the motivation and drive diminishes. This is primarily driven by leads drying up as friends and family run out.

As said, the concepts behind the MLM business model are sound hence attractive, but the way to get leads (customers) is so old school. Making a list of your friends and family, buying leads, cold calling, and sending people to a corporate website, having house parties and hotel conferences is hard work. The majority of Multi Level Marketing companies still work in this way.

One way to drive a business is through internet marketing. Many use the internet primarily to buy things, so why not turn this around and learn how to sell things instead. People from all over the globe, from all walks of life and all types of business backgrounds can become a successful online marketer. You just need to know how.

So you search further and now you find a number of sites offering internet marketing as a way to generate an income and great wealth. What do you choose? What is a genuine business? People are sceptical and this is not surprising. Nobody wants to be taken advantage of.

How does this sound as a proposal. What if you can follow an internet training system at your own pace and in your time to learn the skills that only the top internet marketers use in order to sell any product or service available. What if you can mastermind with great leaders to understand what motivates and drives these people with great passion in order to get great results. What if you can tap into a community that is willing to help answer any questions relating to becoming a successful online marketer.

Remember, using the internet reaches out to people all over the world and not limited to your local community and family. You don’t have to struggle with a broken, “old school” Multi Level Marketing business model. The choice is of course yours.

Learning internet marketing skills and developing that leadership mindset is a great start, but none of this is any good unless you have a product or service to market. Well surprisingly, people soon find their services become in demand and are attracted by a number of companies who will pay out great commissions to market their goods. So this too is taken care of.

Think about what you could be doing in your spare time should you succeed. Once up and running, an internet business operates 24/7 – but you don’t. That’s the beauty about an internet marketing business model. Just follow a system that works, be part of community of leaders and establish a business by working from the comfort of your own home.

Mastering the internet really is a good way to leverage time and money.

If you own a brick and mortar business, a business working from home (MLM) or looking for a work at home business idea, then marketing on the internet is an exciting way to do business.My name is Gary Oakes and I’m helping people to build a presence on the internet. Knowing how to serve others is so important to be a successful marketer. This is one of many tips available in respect to marketing your business, even on the internet. Training is available for which I’m a coach. If you wish to understand more about an alternative way to build a business at home without going through one of the many Multi Level Marketing Opportunities then visit freelyprosperous.com.

It does not cost you anything to make enquiries, and you never know this might be the very thing you are looking for.

Ask a leader, ‘if you were granted any wish, what would it be?’ For the majority, the answer would be to have more time. ‘Give me an extra hour or two each day should do it!’ This is particularly true in the marketing and sales business and especially if building your own Home based Income Opportunity business.

If you are one of those who wish for more time then you may want to note this. Let’s face it, we all have the same amount of time each day, but the secret of having more time in that day is to concentrate on what matters and to have the courage to neglect those that don’t and unnecessary. It is as simple as that – or is it?

We all get busy and we all know how quickly time appears to go. As a leader, we aim to keep things into perspective.

The inventor Thomas Edison was asked what was the secret behind his success. His response was, ‘to be able to apply your mental and physical abilities to one problem excessively without growing weary’.

Each morning you wake up with thoughts of your day ahead. Before you know it, the day draws to an end. Between getting up and going to bed is a day full of activities. The big question is how many of the activities were associated with income producing to move your business forward? The space of a leader is about focusing on what matters each and every day.

Visionary leaders have a clear sense of direction and know what needs to be achieved and accomplished. They work on what is called their high heeled activities. Those activities that are a waste of time are disregarded.

The secret of personal effectiveness is concentration of purpose. In leadership there are activities worth your attention and those that do not. Once you have figured out what to focus on, then go out and do it. Your effectiveness as a leader will be liberated.

Switch from being busy to achieving results. There is nothing so uselessly effective than doing something that should not be done at all.

Want more time, then quit the things that don’t need to be done.

Some people try to be clever in managing their time. Just keep it simple and the more effective you will become. Smarter decisions mean fewer crises. Step back and review your effectiveness.

First thing each and every day, put aside time for weekly planning. Set your goals for the week and follow these simple 5 steps:

1. Revisit your vision each and every day.

What will the ultimate success look like? What will all your senses experience?

2. Review your annual victories

What do you want to accomplish in the next year (Annual goals)? Limit choice and have a game plan. Don’t get too overwhelmed otherwise you will become too busy.

Working within a framework is always good.

Become the master and not the servant. 97% of people are servants. 3% have a plan and a plan reduces the torment of choice. Leaders use their time through a different set of filters.

3. What minor victories or goals must be accomplished over the next 7 days?

Setting a target in 7 days will help you advance in your business. The answers will give you some simple wins.

Make best use of time and not just good use. This will mean everyday of the week will have a purpose and allow you to take charge of your days.

Make commitments each and every week and this will account for something.

4. Integrate the weekly wins that you promised yourself in a daily schedule

Follow through. Give the priorities what they deserve.

Other people’s priorities will try to put you off your plan. You need to have self discipline to keep to your priorities and stick to your plan.

It’s not what you know, it is what you do with what you know. This may include things you don’t like. If it has to be done to help you move forward then do it. If necessary, defer the easiest things.

5. Regular reflection

The mother of wisdom that leads to better lives. Reflect on how to spend your time. This helps to get to know yourself – your strengths and weaknesses.

There is nothing wrong with making mistakes in an attempt to move forward. But you do not want to keep making the same mistakes. This is lack of wisdom.

As long as you live, keep learning how to live. Great leadership deserves great followership. If you don’t lead your time then it will lead you. Manage your time starting today.

My name is Gary Oakes and I’m a business coach helping people to be an effective home based business entrepreneur and leader. Time is so important so don’t waste it. If you are looking to generate income through the internet then let me help you.  If you wish to know more about what is required to run an effective Home Based Income Opportunity then visit freelyprosperous.com.

It does not cost you anything to take a look, and you never know this might be the very thing you are looking for. I would be glad of any feedback and will answer questions with integrity and honesty.