If there was ever a powerful message about succeeding in your business, then you need to discover your ‘Why’. Having recently heard a really inspiring talk by Simon Sinek, I can not impress upon you enough about how understanding ‘why’ you do the things you do will not only help with creating your own brand, but how to seriously be successful in Network Marketing, Prospecting and Selling.
90% of businesses fail within the first 3 years. Generally what happens is in the fourth year the passion that got you started in the first place begins to fade and as a result you become less committed to your business leading to mediocrity.
Let’s explore this further as it comes down to how we make decisions. People soon learn how to do things, i.e. marketing, but not why they do it. Why do you get out of bed? Why does you business exist? Again the searching ‘why’ question. 
‘Why’ is linked to your passion and is helpful when prospect marketing. You need to have your ‘how’, ‘what’ and ‘why’ in balance to be passionate; to be consistent in what you do. Let people see what you believe then these people know who you are and will follow you.
For instance, Tiger Woods, the famous golfer, no longer knows who he is because he lied. It’s an interesting human behaviour – why people do what they do. Why companies do what they do.
There are two ways to influence human behaviour; by manipulation or by Inspiration.
If you drew a target with three circles, the outer circle is your ‘what’, the middle circle your ‘how’ and in the middle circle your ‘why’. Starting from the outside, the ‘what’ you do is self evident, ‘how’ you do it is also clear, but very few actually know ‘why’ you do it.
Think about Apple computers for a minute. They could advertise like this: “We make great computers”. “They are beautifully designed and easy to use”. Want to buy one?
But Apple actually market like this;
“Everything we do we believe is challenging the status quo. We believe in thinking differently in the way we challenge the status quo by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers” Want to buy one?
The latter ad starts with the why, then the how and finishes with the what! See the difference? Just simply reverse the order. This is based on that people don’t buy what you do, but why you do what you do.
The ‘why’ is your belief. ‘How’ are the actions behind your beliefs? ‘What’ is the result of the actions?
The things we say, the things we do, the products we sell, the services we offer all need to be congruent.
We are successful as the human race because we are social animals. We have the ability to form communities and cultures. What is a company? A company is a group of people with a common set of values and beliefs. If you don’t talk about what you believe then why should anyone join your community, company or your Home Based Income Opportunity?
When people come together with a common set of beliefs and values, a remarkable thing happens. Trust is formed! Trust is the foundation. If people don’t trust you then they will not take risks. With trust, people are prepared to go and explore. If they fail, they are more likely to try again.
If you don’t have trust in your organisation, then you cant’ innovate and grow. People will not look out for you. Trust brings stability.
The most basic desire on the planet is to feel like you belong. Every decision we make is a piece of communication that tells the outside world about who we are. This is important because we look for others who believe in what we believe – to share our values, share our beliefs so as to form trust.
If a company is clear why it exists and disciplined in how it does it, consistent in what it does, everybody on the outside will believe what you believe. They just feel you get them and they get you.
You can go out and tell people the features and benefits of your product – the facts and figures and how you are better than your competitors. People can understand vast amounts of complicated information. However, this does not drive behaviours. Talking about what you believe drives behaviours. This is why you can not ask the customer why they chose you because the part of the brain that controls decision making does not control language.
People will make a decision to buy off of you if it feels right. The part of the brain that makes decisions also has feelings. Trust and loyalty are feelings. It’s loyalty that will make you successful – not the mass market place. Customers choose you because they believe in you.
This is only a taster of what Simon has to say. If you want to make those sales or want to generate Home Business Leads by being inspiring then you really need to listen to what Simon has to say. You will truly be blown away and it will change how you approach your business.
My name is Gary Oakes and I’m a business coach helping people to start a home business through internet marketing. Knowing how to serve others is so important to be a successful marketer. This is one of many tips available in respect to marketing your business. If you wish to understand more about knowing your ‘why’ to help you with Network Marketing, Prospecting and Selling then listen to a three great recordings at freelyprosperous.com.
It does not cost you anything to make enquiries, and you never know this might be the very thing you are looking for.
Nice post. How is the traffic going
Very informative, well written post, thanks.